Messages
11/30/2022
15 : 44
Shogun: Maverick
Meet the creators of the fastest e-commerce experience known to man.
11/23/2022
14 : 4
The rise of the Jasper Empire
From launch to unicorn and ~$75M in revenue - all in a mere 18 months
11/17/2022
13 : 24
Toplyne Labs #5: The Goldilocks moment
Triangulating the *perfect moment* to nudge your free users to conversion
11/15/2022
14 : 54
Throwing the kitchen sink at Q4
13 things you can do today to exit the quarter on a high (with blueprints from PLG)
11/10/2022
11 : 45
Keep an eye 👀 on Heap
Heap's rise to a $960M valuation, 8k customers, and becoming the James Webb Space Telescope of digital insights.
11/3/2022
16 : 4
At what seat size does your NRR reach escape velocity?
Crunching data from 1785478 users to identify the exact point where retention starts to skyrocket
11/1/2022
13 : 34
Here's why you need a product-led laboratory too🔬
Break down Gong's product-driven marketing lab (and why you need one ASAP)
10/27/2022
14 : 44
Printing $s with gated content, the database wars, and "industry leaders"
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
10/26/2022
12 : 34
Toplyne Labs #3 - The Gmail Paradox
You might be leaving 15-70% of your conversions on the table 🍽
10/21/2022
16 : 24
Bringing business phones into the 21st century
With Daryna Kulya, Co-Founder of OpenPhone
10/20/2022
14 : 14
Microsoft goes wildin', SDRs beware, selling to enterprise, and more...
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
10/19/2022
17 : 24
Toplyne Labs #2 - Conversions without borders
Hey, Ruchin here! Welcome back to Toplyne Labs - Edition #2 A weekly digest that covers unique insights on what makes PLG businesses tick, what signals make for the best PQLs, what sales teams get
10/18/2022
13 : 44
Content(ful) is King 👑
The story of a revolutionary product that is used by one-third of all Fortune 500 companies and skyrocketed its position to the coveted 🦄 zip-code
10/13/2022
13 : 4
It’s closing season…...
Category Creation 101, The Anatomy of a PQL, Chris Orlob's Q4 gift to us all, and a lot more: This Week In PLG ❤️
10/12/2022
16 : 34
Toplyne Labs #1: Hitchhikers Guide to PQLs
42 days... The lifetime of the average product-qualified lead
10/11/2022
14 : 4
If in doubt, Paddle out.
3000 customers. 200 markets. 2475% revenue growth. $1.4Bn in valuation. 2 acquisitions. Meet Paddle: The only payments infrastructure for SaaS🤝
10/6/2022
14 : 4
No code, no problem 🫡
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
10/4/2022
14 : 54
Think In-App? Think AppCues
The first impression is the last impression. Don't believe us? Ask your users.
9/29/2022
16 : 54
Time = flat circle
The latest from the PLG world - and why your déjà vu probably isn't misplaced
9/27/2022
13 : 14
Heyo, Tray.io!
A look at the growth strategies that led to Tray.io to become a $ 600Mn company, with marquee clients like Zendesk, Udemy and Bain & Co.